Kraft Hockeyville

Challenge: Create a campaign to promote the return of Kraft Hockeyville contest after the pandemic. Kraft wants to reignite Canadians to participate in the contest (nominating and voting for their communities, buying Kraft products). 

The Contest: Kraft Hockeyville wants to award one deserving community $250,000 towards arena upgrades. Throughout the competition they want to encourage Canadians to nominate their community and participate in voting for others. 

The Big Idea: Because of the pandemic, hockey lovers have been deprived of Canada’s beloved sport. As they head back to the rink, Kraft Hockeyville wants to help reunite smiles, laughter and memories for all to enjoy with the #BringbacktheGame campaign.